Search Engine Optimisation & Growth
Practical SEO strategy, technical audits, and organic growth tactics written for business owners.
Latest
Internal Linking Strategy for SEO: A Founder's Guide
Your website's pages are probably not connected the way Google needs them to be. This guide explains link equity, the pillar-cluster model, and a 30-minute audit you can run without paid tools.
By Nezha Essyed
Content Refresh SEO Strategy: Rank Higher With Old Posts
Your old blog posts are losing rankings every month they sit untouched. Here is a step-by-step content refresh strategy for business owners — which posts to update, what to change, and how to know it worked.
By Nezha Essyed
Schema Markup for Small Business Websites (2026)
Search engines and AI tools guess what your pages mean — and guessing costs you clicks. This guide explains schema markup in plain English and hands you the exact LocalBusiness, FAQ, and Product code to add to your small business website.
By Nezha Essyed
Google Business Profile Optimisation: Map Pack 2026
A complete Google Business Profile no longer ranks you in the map pack — the November 2025 update changed what counts. This is the plain-English guide to Google Business Profile optimisation for small business: what to fix first, and what actually moves you up.
By Nezha Essyed
Entity SEO for Small Business: Win the AI Search Era
Search engines and AI assistants now rank the things they trust, not the pages stuffed with keywords — and most small businesses are invisible to them. This is the plain-English guide to entity SEO: how to make Google recognise your business without publishing endless content.
By Nezha Essyed
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