Six phases.
No surprises.
Six phases. The same system on every project. You always know where we are, what's next, and what's expected from you.
Your brand identity defined before anything is built.
Before a single pixel is placed, your full brand identity is built from zero — brand story, personality, tone of voice, logo. This phase eliminates the most expensive mistake in web design: building on a weak foundation.
WHAT WE DO
- Brand story & positioning
- Logo & visual identity
- Tone of voice & messaging
- Colour system & typography
- Brand guidelines document
WHAT YOU DO
- Fill intake form (30 min)
- Review + approve brand
- One round of revisions
DELIVERABLE
Logo, colour system, typography, tone of voice guidelines, and a complete brand document — yours to use with any designer, developer, or printer.
Your product designed to the pixel before code is written.
Your brand becomes a complete design system — every page, every component, every state. Developers receive exact specs. No guessing, no back-and-forth, no rebuilding UI decisions mid-sprint.
WHAT WE DO
- Design tokens
- UI elements
- Component library
- Full page system
- Design specifications
WHAT YOU DO
- Review page designs
- Approve or request changes
- Provide any existing images or assets
DELIVERABLE
Complete page-by-page design file — every section, every component, every state — signed off before a single line of code is written.
Every word on your site, written before the build begins.
Every word on your website is written before a single component is built. Headlines, body text, calls to action, microcopy, and SEO metadata — all crafted around your audience, your voice, and your goals. No placeholder text ever reaches staging.
WHAT WE DO
- Audience & tone research
- Page Copy
- Microcopy
- Meta titles & descriptions
- 404 & legal pages
WHAT YOU DO
- Share brand inputs & tone notes
- Review draft copy
- Approve or request revisions
DELIVERABLE
Complete copy document — every page, every section, every form label, and all SEO metadata. Ready for the build.
Your frontend, built to the pixel. Before any backend is written.
Your approved designs are turned into production-ready Next.js pages. Every component, every breakpoint, every interaction — implemented exactly as designed. The staging site goes live before a single backend function is written.
WHAT WE DO
- Setup
- Pages
- Components
- Accessibility (WCAG 2.1 AA)
- Responsive
- Handoff
WHAT YOU DO
- Review staging frontend
- Approve page by page
- Flag any changes needed
DELIVERABLE
Pixel-perfect frontend on staging. Every page live, every breakpoint tested, every page WCAG 2.1 AA certified.
Built to rank from day one.
SEO is not an afterthought — it's built into the structure. Schema markup, heading hierarchy, Core Web Vitals, sitemap, and mobile-first indexing are all implemented so your site is indexed correctly from the moment it goes live.
WHAT WE DO
- Base Setup
- On-Page SEO
- Open Graph
- Performance
- Schema Markup
WHAT YOU DO
- Nothing. This runs in parallel.
DELIVERABLE
SEO-ready codebase. Google can find, read, and rank your site on day one.
Your website, live. Production-ready from the first deploy.
The full backend is built and connected — Supabase database, authentication, Sanity CMS, and Vercel deployment. Every integration tested, every edge case handled. You get the keys to a live website.
WHAT WE DO
- Hosting & Deployment
- Sanity CMS
- Supabase
- Forms & CRM
- E-commerce
- Analytics & Go-Live
WHAT YOU DO
- Test the staging site
- Final approval before launch
DELIVERABLE
Live website on your domain. CMS access handed over. You own everything.
Let's build something real.
Book a free discovery call. We'll map out your project, identify your entry point, and give you a clear scope and price.